We're Going To Show You...

• The Six Principles to Creating Contagious Content that *Predictably* Goes Viral

• The Real Reason Why BlendTec Got 6 Million Video Views, and What You Can Learn

• Why Great Quality, Great Price, and Great Advertising are NOT Enough

• How You Can Leverage the Secret of "Behavioral Residue" To Get People Talking, Sharing, and Buying

• How Cheerios Gets More Word of Mouth than Disney World (And How You Can, Too!)

• How You Can Build a "Trojan Horse" Campaign, and Important Lessons Learned from the Greatest Guerrilla Marketing Failures of All time